Smut is more than just a decorative cosmetics brand. It is a philosophy of courage, self-expression and self-love. We create cosmetics that help to emphasize your individuality and reveal your beauty to its full potential.
We believe that makeup is a way to express yourself, not hide. Each product of our brand is created so that you can experiment, play with images and find your own style.
Smut was born from a dream to make makeup not just a care product, but a real tool for creative self-expression. The inspiration came from the people around us — those who are not afraid to be bright, break stereotypes and go against established beauty standards.
It all started in a small studio, where a team of enthusiasts — makeup artists, technologists and designers — united to create something more than just decorative cosmetics. We wanted to offer products that inspire bold looks, bright accents and unexpected combinations. Each shade, each texture was developed from scratch, with special attention to quality, durability and convenience.
But we did not stop at the visual side. From the first days of our company, we have strived to live up to the values we believe in. We have stopped testing on animals, created ethical formulas and use eco-friendly packaging. Because for us, beauty is not just the result on the skin, but the impact we have on the world.
Today, Smut is a brand for those who seek freedom and variety in makeup. We continue to learn from you, our customers, because it is your ideas and experiments that help us improve. Our history is written every day, and we are happy to walk this path together, inspiring each other to new facets of beauty and creativity.
In our company, we strive to ensure that each product helps you tell your own beauty story and emphasize your individuality. Our shades and textures are the result of the painstaking work of a team of experts: makeup artists, technologists and designers who find inspiration in natural palettes, fashion trends and the diversity of human appearance.
Variety of shades: We understand how important color is in makeup. Therefore, our palettes of eyeshadows, blush and lipsticks include not only classic, familiar tones for many, but also bold, experimental shades. From sophisticated pastel pink and nude beige to deep berry, rich wine and shining golden-pearl variations. This gives you the freedom of choice to create exactly the image that reflects your mood, style and inner message.
Innovative textures: We work with new formulas and technological solutions so that each texture is not just decorative, but convenient and pleasant to use. For example, our highlighters have a silky-creamy consistency, allowing you to easily distribute the product and achieve an even, radiant finish. Eye shadows are designed to be soft on the skin, non-crumbling and easy to blend — from virtually weightless satin to bright metallic effects. Lipsticks can be matte, semi-matte or glossy, while their formulas provide comfortable application, no tightness and long-lasting durability.
Freedom to experiment: We believe that makeup is a way of self-expression. That’s why Smut’s unique shades and textures become your creative tool. Mix, layer, play with contrasts and transitions. Look for the combination that will make you feel confident and bright, because our cosmetics are designed to help you create images that reflect your character and unique style.
Dry skin: Our blush, highlighters, lipsticks and shadows have moisturizing and softening components that help prevent the feeling of tightness or flaking. Long-lasting but delicate textures do not dry out the skin, maintaining a feeling of comfort throughout the day.
Oily and combination skin: Smut formulas are developed so that the products do not roll, do not clog pores and do not provoke the appearance of oily shine.
Light textures allow makeup to remain matte and neat longer, without requiring constant corrections.
Sensitive and problematic skin: We strive to minimize the risk of irritation. Therefore, the composition includes ingredients that have passed strict quality control. Our products do not overload the skin, and the soft application and easy-to-blend textures minimize mechanical stress.
Makeup beginners: Easy application and shading allows you to easily master the technique even for those who are picking up a brush for the first time. Universal shades that are easy to combine reduce the risk of mistakes and simplify the creation of basic images.
Professional makeup artists: Thanks to high quality standards, pigment density and durability, our cosmetics are perfect for creating complex, multi-layered makeup. You can use our products for a wide variety of tasks, from everyday office makeup to bright catwalk images.
Variety of finishes and textures: Smut offers various finishes: satin, matte, glossy, radiant. This allows you to choose products that visually emphasize the advantages of your skin without worsening its condition. The lightness of the textures means that the makeup "sets" as naturally as possible, does not feel heavy and does not create a mask effect.
Experience based on real reviews: We pay special attention to feedback from customers with different skin types. This allows us to constantly improve formulas, add additional care components and make Smut cosmetics even more accessible and universal. Thus, each updated eyeshadow palette or new lipstick line is created taking into account your real needs.
With the help of our brand's cosmetics, you get products that not only look beautiful, but also feel comfortable on the skin, regardless of its features. Our goal is to provide you with freedom of expression without compromise, so that your makeup is flawless and your sensations are exceptionally pleasant.
At Smut, we put product quality first because we understand how important it is to trust the cosmetics you apply to your skin. Each product is created taking into account your needs, modern standards and the highest requirements.
Modern production technologies: We use advanced methods and equipment to create cosmetics with ideal texture, durability and ease of use. Each formula is developed taking into account that the product is easy to apply, provides an even coverage and a flawless result.
Premium ingredients: Only carefully selected components are included in our cosmetics. We work with trusted suppliers to guarantee the safety, hypoallergenicity and effectiveness of each product. In our products, you will find ingredients that not only highlight your beauty, but also care for your skin.
Testing and quality control: Each product undergoes multi-level testing for safety and compliance with standards. We test our products in laboratory conditions to ensure that they are reliable, safe and meet your expectations.
Longevity and comfort: We create decorative cosmetics that stay with you all day long. Our blush, highlighters, eyeshadows and lipsticks do not fade, do not crumble and retain their appearance so that you can enjoy your look without unnecessary worries.
Aesthetics in every detail: In addition to the internal quality, we pay attention to the appearance of our products. Convenient and stylish packaging, perfectly matched textures and color palettes - all this makes Smut not just cosmetics, but a source of inspiration.
Innovative formulas: Our products are developed using advanced technologies that fix makeup on the skin, keeping it fresh and bright throughout the day. Blush and highlighters do not fade, and eye shadows retain their saturation even after many hours.
Textures that work with the skin: Light, airy textures do not create a heaviness effect and do not roll, which allows makeup to look natural and neat even in high humidity or an active day.
Resistance to external influences: Our cosmetics are resistant to crumbling, cracking and smudging. Your makeup remains flawless regardless of weather conditions or activity level.
Ease of application: Our brand's products are easy to distribute, shade and layer, allowing you to create makeup of any complexity: from delicate to bright evening.
Versatility for any conditions: In the office, at a party or on a trip — makeup with Smut does not require constant adjustments. Our products are suitable for a busy schedule and long events.
Comfort for the skin: We use ingredients that do not dry out the skin, do not tighten the lips and do not clog pores, so you feel comfortable all day long.
Our products are created without the use of cruelty. This means that:
Use of alternative testing methods: Instead of animal experiments, we use modern scientific methods, such as testing on cell models and safe studies involving volunteers.
Certification and compliance with standards: We strive to obtain internationally recognized certificates confirming the ethical approach. This gives our customers confidence that choosing Smut is choosing a humane attitude towards living beings.
We are aware that every element of the product — from the composition to the outer shell — affects the environment. Therefore:
Use of recyclable materials: Our packaging is made from materials that can be reused or recycled. This reduces waste and reduces the burden on landfills.
Minimization of plastic: We are actively looking for alternatives to traditional plastic, switching to biodegradable, paper or reusable materials.
Compact design: We strive to reduce the size and weight of packaging to reduce transport costs and thereby reduce carbon emissions.
An ethical approach to production also includes a careful selection of partners:
Selection criteria: We only cooperate with suppliers who share our values, do not test on animals and adhere to the principles of sustainable development themselves.
Transparent supply chain: We strive to trace the origin of all ingredients to be sure of their ethics and quality.
We understand that our customers are part of the overall movement towards a more harmonious world. Therefore:
Informing customers: We openly talk about our initiatives so that you know what journey your product has made before it ends up in your hands.
Feedback: Your ideas and suggestions help us improve our environmental and ethical standards. We strive for an open dialogue to find new ways to reduce the negative impact on nature together.
By choosing Smut, you support cosmetics created with respect for animals and the environment. Your makeup becomes not just a means of expressing beauty, but also a conscious choice in favor of ethics, responsibility and a sustainable future.