Smut is more than just a decorative cosmetics brand. It is a
philosophy of courage, self-expression and self-love. We create
cosmetics that help to emphasize your individuality and reveal
your beauty to its full potential.
We believe that makeup is a way to express yourself, not
hide. Each product of our brand is created so that you can
experiment, play with images and find your own style.
Smut was born from a dream to make makeup not just a care product,
but a real tool for creative self-expression. The inspiration came
from the people around us — those who are not afraid to be
bright, break stereotypes and go against established beauty
standards.
It all started in a small studio, where a
team of enthusiasts — makeup artists, technologists and
designers — united to create something more than just
decorative cosmetics. We wanted to offer products that inspire
bold looks, bright accents and unexpected combinations. Each
shade, each texture was developed from scratch, with special
attention to quality, durability and convenience.
But
we did not stop at the visual side. From the first days of our
company, we have strived to live up to the values
we believe in. We have stopped testing
on animals, created ethical formulas and use eco-friendly
packaging. Because for us, beauty is not just the result on the
skin, but the impact we have on the world.
Today, Smut
is a brand for those who seek freedom and variety in makeup. We
continue to learn from you, our customers, because it is your
ideas and experiments that help us improve. Our history is written
every day, and we are happy to walk this path together, inspiring
each other to new facets of beauty and creativity.
In our company, we strive to ensure that each product helps you
tell your own beauty story and emphasize your individuality. Our
shades and textures are the result of the painstaking work of a
team of experts: makeup artists, technologists and designers who
find inspiration in natural palettes, fashion trends and the
diversity of human appearance.
Variety of shades: We understand how important color is in
makeup. Therefore, our palettes of eyeshadows, blush and
lipsticks include not only classic, familiar tones for many, but
also bold, experimental shades. From sophisticated pastel pink
and nude beige to deep berry, rich wine and shining golden-pearl
variations. This gives you the freedom of choice to create
exactly the image that reflects your mood, style and inner
message.
Innovative textures: We work with new
formulas and technological solutions so that each texture is not
just decorative, but convenient and pleasant to use. For
example, our highlighters have a silky-creamy consistency,
allowing you to easily distribute the product and achieve an
even, radiant finish. Eye shadows are designed to be soft on the
skin, non-crumbling and easy to blend — from virtually
weightless satin to bright metallic effects. Lipsticks can be
matte, semi-matte or glossy, while their formulas provide
comfortable application, no tightness and long-lasting
durability.
Freedom to experiment: We believe that
makeup is a way of self-expression. That’s why
Smut’s unique shades and textures become your creative
tool. Mix, layer, play with contrasts and transitions. Look for
the combination that will make you feel confident and bright,
because our cosmetics are designed to help you create images
that reflect your character and unique style.
Dry skin: Our blush, highlighters, lipsticks and shadows have
moisturizing and softening components that help prevent the
feeling of tightness or flaking. Long-lasting but delicate
textures do not dry out the skin, maintaining a feeling of comfort
throughout the day.
Oily and combination skin: Smut
formulas are developed so that the products do not roll, do not
clog pores and do not provoke the appearance of oily shine.
Light
textures allow makeup to remain matte and neat longer, without
requiring constant corrections.
Sensitive and
problematic skin: We strive to minimize the risk of irritation.
Therefore, the composition includes ingredients that have passed
strict quality control. Our products do not overload the skin, and
the soft application and easy-to-blend textures minimize
mechanical stress.
Makeup beginners: Easy application and shading allows you to
easily master the technique even for those who are picking up a
brush for the first time. Universal shades that are easy to
combine reduce the risk of mistakes and simplify the creation of
basic images.
Professional makeup artists: Thanks to
high quality standards, pigment density and durability, our
cosmetics are perfect for creating complex, multi-layered
makeup. You can use our products for a wide variety of tasks,
from everyday office makeup to bright catwalk images.
Variety of finishes and textures: Smut offers various finishes:
satin, matte, glossy, radiant. This allows you to choose
products that visually emphasize the advantages of your skin
without worsening its condition. The lightness of the textures
means that the makeup "sets" as naturally as possible, does not
feel heavy and does not create a mask effect.
Experience
based on real reviews: We pay special attention to feedback from
customers with different skin types. This allows us to
constantly improve formulas, add additional care components and
make Smut cosmetics even more accessible and universal. Thus,
each updated eyeshadow palette or new lipstick line is created
taking into account your real needs.
With the help of
our brand's cosmetics, you get products that not only look
beautiful, but also feel comfortable on the skin, regardless of
its features. Our goal is to provide you with freedom of
expression without compromise, so that your makeup is flawless
and your sensations are exceptionally pleasant.
At Smut, we put product quality first because we understand how
important it is to trust the cosmetics you apply to your skin.
Each product is created taking into account your needs, modern
standards and the highest requirements.
Modern production technologies: We use advanced methods and
equipment to create cosmetics with ideal texture, durability and
ease of use. Each formula is developed taking into account that
the product is easy to apply, provides an even coverage and a
flawless result.
Premium ingredients: Only carefully
selected components are included in our cosmetics. We work with
trusted suppliers to guarantee the safety, hypoallergenicity and
effectiveness of each product. In our products, you will find
ingredients that not only highlight your beauty, but also care for
your skin.
Testing and quality control: Each product
undergoes multi-level testing for safety and compliance with
standards. We test our products in laboratory conditions to ensure
that they are reliable, safe and meet your expectations.
Longevity
and comfort: We create decorative cosmetics that stay with you all
day long. Our blush, highlighters, eyeshadows and lipsticks do not
fade, do not crumble and retain their appearance so that you can
enjoy your look without unnecessary worries.
Aesthetics
in every detail: In addition to the internal quality, we pay
attention to the appearance of our products. Convenient and
stylish packaging, perfectly matched textures and color palettes -
all this makes Smut not just cosmetics, but a source of
inspiration.
Innovative formulas: Our products are developed using advanced
technologies that fix makeup on the skin, keeping it fresh and
bright throughout the day. Blush and highlighters do not fade,
and eye shadows retain their saturation even after many
hours.
Textures that work with the skin: Light, airy
textures do not create a heaviness effect and do not roll, which
allows makeup to look natural and neat even in high humidity or
an active day.
Resistance to external influences: Our
cosmetics are resistant to crumbling, cracking and smudging.
Your makeup remains flawless regardless of weather conditions or
activity level.
Ease of application: Our brand's products are easy to distribute,
shade and layer, allowing you to create makeup of any complexity:
from delicate to bright evening.
Versatility for any
conditions: In the office, at a party or on a trip — makeup
with Smut does not require constant adjustments. Our products are
suitable for a busy schedule and long events.
Comfort
for the skin: We use ingredients that do not dry out the skin, do
not tighten the lips and do not clog pores, so you feel
comfortable all day long.
Our products are created without the use of cruelty. This means
that:
Use of alternative testing methods: Instead of
animal experiments, we use modern scientific methods, such as
testing on cell models and safe studies involving volunteers.
Certification
and compliance with standards: We strive to obtain
internationally recognized certificates confirming the ethical
approach. This gives our customers confidence that choosing Smut
is choosing a humane attitude towards living beings.
We are aware that every element of the product — from the
composition to the outer shell — affects the environment.
Therefore:
Use of recyclable materials: Our packaging
is made from materials that can be reused or recycled. This
reduces waste and reduces the burden on landfills.
Minimization
of plastic: We are actively looking for alternatives to
traditional plastic, switching to biodegradable, paper or reusable
materials.
Compact design: We strive to reduce the size
and weight of packaging to reduce transport costs and thereby
reduce carbon emissions.
An ethical approach to production also includes a careful
selection of partners:
Selection criteria: We only
cooperate with suppliers who share our values, do not test on
animals and adhere to the principles of sustainable development
themselves.
Transparent supply chain: We strive to
trace the origin of all ingredients to be sure of their ethics
and quality.
We understand that our customers are part of the overall movement
towards a more harmonious world. Therefore:
Informing
customers: We openly talk about our initiatives so that you know
what journey your product has made before it ends up in your
hands.
Feedback: Your ideas and suggestions help us
improve our environmental and ethical standards. We strive for an
open dialogue to find new ways to reduce the negative impact on
nature together.
By choosing Smut, you support
cosmetics created with respect for animals and the environment.
Your makeup becomes not just a means of expressing beauty, but
also a conscious choice in favor of ethics, responsibility and a
sustainable future.